April
2004 |
Scott Engelhardt
I
began this article during the 2003 season when the autograph
hounds had really gotten out of control.
Angie and I had moved down from row 18 to row 9 in section
113 and came face to face with the "autograph section" for
the first time — a brewing problem that people in rows 1-8
had already been dealing with. Basically, during the pregame
shoot around, autograph hunters would jam the railing next
to the tunnel the players use to enter and exit the court.
To keep people out of the aisle until the magic moment arrived
(when the players left the court after their warm-ups), the
ushers would have them sit in the 113 seats and would tell
the season ticket holders who had paid for those seats to
go elsewhere since this was the "autograph section."
When
I started writing, my intent was to tear, rip and shred
the EBay jerks who dominate the "autograph section" - a
team of men who load up on cheap pieces of fake court wood,
programs and other items to sell on EBay. Their MO is to
muscle out the casual fans who really just want a couple
autographs and get as much stuff signed as possible. It
also happens that these are the same people who then go
on to sports forums and trash the Storm, the WNBA and women's
sports in general (I know who some of them are), but are
fine with exploiting the Storm for a few bucks.
Instead
of venting on and on about these idiots, I thought I'd
try to come up with some possible solutions that meet everyone's
needs, the casual fan who just wants to get a couple autographs,
the serious fan who wants to get something signed by the
whole team each season (myself for example), the EBay
jerk who wants to make a quick buck, and the players who
want to accommodate their fans but don't want to be exploited
or misrepresented (like when the EBay jerks claim that
Sue or LJ okayed them selling merchandise - never going
to happen).
Suggestion
1 — No more "autograph section"
This only really serves the people sitting in section 113
and the players, but displacing paying ticket holders has
got to stop. Period. If the players want to sign pre-game
autographs during the warm-ups (as they sometimes do),
let it be their decision. Encouraging a mad rush to a railing
with men pushing aside kids is stupid and only going to
get someone hurt.
Suggestion
2 — Hold in-season autograph events
Open to the public and advertised well in advance during
games, one or two autograph events during the season would
meet pretty much everyone's need for autographs. Get all
the players sitting at a line of tables. There is a single
line of fans going from one table to the next, in order
(no rush to one player or another). Each fan gets one object
signed per player for free (which could translate into
one item signed by 13 players or 13 items signed once).
If the fan has more than one item, they have to go back
through the line. The catch is that on subsequent trips,
the fan has to pay a higher and higher fee — first trip
is free, second trip costs $10, third tip costs $20, etc.
The Storm could use the money for the Team Foundation and
count it as a charity event. The bottom line is that you
can get as many autographs as you want if you're willing
to pay for it. This would remove the pressure of getting
autographs during the game, allow all fans to get the
autographs they want, help out the Storm's in-house charity,
and get the more pushy fans and EBay jerks out of the players'
faces during the games.
Suggestion
3 — Have more structured autograph sessions at fan events
The
season ticket holder party at the end of the season has
also become an autograph feeding frenzy that has gotten seriously
out of hand. The players couldn't move or do anything but sign
autographs, fans were getting frustrated trying to find the
players to sign things, and instead of a fun event where the
fans and players could hang out and play games it looked like
one of those Discovery Channel Shark Week shows when they through
chum into a school of sharks. With a little structure and pre-event
information, this can be changed for the better. Split the
event into 2 parts: A/ an autograph session like the Suggestion
2
autograph event with only one trip through the line for each
fan; and B/ time for hanging out with absolutely no autographs
for anyone. As long as you tell everyone before the event so
that all the fans know what to expect, they will be prepared
and you won't have to play bad cop (well, too much anyway).
Suggestion
4 — Open a post-game space for autographs
Another option would be to have a designated post-game space
for autographs — perhaps outside the arena, the Nasdaq
club, or some other space where fans
could access the Storm and the visiting team. I know that
there have been many times that I would like to get an
autograph from one of the visiting players but haven't
been able to find a good, non-intrusive or jerk-like way
of getting it.
The
Bottom Line
Fans want autographs. Some, like Angie and
myself, get one or two items signed by the whole team each
year as a memento of that season. Others just want one or
two players. As the fan base for the Storm grows, there will
be more and more pressure on the players for autographs.
Already, this issue has started to sour the players' attitude
toward the fans. The players see us as wanting a piece of
them for exploitation and as a bother. It is only going to
get worse if things are left as they are.
Now is the time to institute some basic structures
that relieve the pressure but still meet everyone's needs.
In the long run, everyone will be happier. |