April
2004 |
Scott Engelhardt
I
began this article during the 2003 season when the autograph
hounds had really gotten out of control. Angie and I had moved
down from row 18 to row 9 in section 113 and came face to
face with the "autograph section" for the first
time — a brewing problem that people in rows 1-8 had
already been dealing with. Basically, during the pregame shoot
around, autograph hunters would jam the railing next to the
tunnel the players use to enter and exit the court. To keep
people out of the aisle until the magic moment arrived (when
the players left the court after their warm-ups), the ushers
would have them sit in the 113 seats and would tell the season
ticket holders who had paid for those seats to go elsewhere
since this was the "autograph section."
When
I started writing, my intent was to tear, rip and shred the
EBay jerks who dominate the "autograph section"
- a team of men who load up on cheap pieces of fake court
wood, programs and other items to sell on EBay. Their MO is
to muscle out the casual fans who really just want a couple
autographs and get as much stuff signed as possible. It also
happens that these are the same people who then go on to sports
forums and trash the Storm, the WNBA and women's sports in
general (I know who some of them are), but are fine with exploiting
the Storm for a few bucks.
Instead
of venting on and on about these idiots, I thought I'd try
to come up with some possible solutions that meet everyone's
needs, the casual fan who just wants to get a couple autographs,
the serious fan who wants to get something signed by the whole
team each season (myself for example), the EBay jerk who wants
to make a quick buck, and the players who want to accommodate
their fans but don't want to be exploited or misrepresented
(like when the EBay jerks claim that Sue or LJ okayed them
selling merchandise - never going to happen).
Suggestion
1 — No more "autograph section"
This only really serves the people sitting in section 113
and the players, but displacing paying ticket holders has
got to stop. Period. If the players want to sign pre-game
autographs during the warm-ups (as they sometimes do), let
it be their decision. Encouraging a mad rush to a railing
with men pushing aside kids is stupid and only going to get
someone hurt.
Suggestion
2 — Hold in-season autograph events
Open to the public and advertised well in advance during games,
one or two autograph events during the season would meet pretty
much everyone's need for autographs. Get all the players sitting
at a line of tables. There is a single line of fans going
from one table to the next, in order (no rush to one player
or another). Each fan gets one object signed per player for
free (which could translate into one item signed by 13 players
or 13 items signed once). If the fan has more than one item,
they have to go back through the line. The catch is that on
subsequent trips, the fan has to pay a higher and higher fee
— first trip is free, second trip costs $10, third tip
costs $20, etc. The Storm could use the money for the Team
Foundation and count it as a charity event. The bottom line
is that you can get as many autographs as you want if you're
willing to pay for it. This would remove the pressure of getting
autographs during the game, allow all fans to get the autographs
they want, help out the Storm's in-house charity, and get
the more pushy fans and EBay jerks out of the players' faces
during the games.
Suggestion
3 — Have more structured autograph sessions at
fan events
The season
ticket holder party at the end of the season has also become
an autograph feeding frenzy that has gotten seriously out
of hand. The players couldn't move or do anything but sign
autographs, fans were getting frustrated trying to find the
players to sign things, and instead of a fun event where the
fans and players could hang out and play games it looked like
one of those Discovery Channel Shark Week shows when they
through chum into a school of sharks. With a little structure
and pre-event information, this can be changed for the better.
Split the event into 2 parts: A/ an autograph session like
the Suggestion 2 autograph event with only one trip through
the line for each fan; and B/ time for hanging out with absolutely
no autographs for anyone. As long as you tell everyone before
the event so that all the fans know what to expect, they will
be prepared and you won't have to play bad cop (well, too
much anyway).
Suggestion
4 — Open a post-game space for autographs
Another option would be to have a designated post-game space
for autographs — perhaps outside the arena, the Nasdaq
club, or some other space where fans could access the Storm
and the visiting team. I know that there have been many times
that I would like to get an autograph from one of the visiting
players but haven't been able to find a good, non-intrusive
or jerk-like way of getting it.
The
Bottom Line
Fans want autographs. Some, like Angie and myself, get one
or two items signed by the whole team each year as a memento
of that season. Others just want one or two players. As the
fan base for the Storm grows, there will be more and more
pressure on the players for autographs. Already, this issue
has started to sour the players' attitude toward the fans.
The players see us as wanting a piece of them for exploitation
and as a bother. It is only going to get worse if things are
left as they are.
Now
is the time to institute some basic structures that relieve
the pressure but still meet everyone's needs. In the long
run, everyone will be happier. |